Paying For Links to get traffic
The reciprocal link principle is simple – find websites with good rankings and
plenty of traffic, and trade links with them. But when you’re just starting out,
why should a big important site give a little upstart like you any kind of link
at all?
Ask for a link. If you get turned down, say “Would you consider linking to me
for $100?” You’d be surprised at how many webmasters will take you up on
your offer!
This technique works best with privately owned sites that rank in the
top 10 for targeted keywords in niche markets. There’s no point in
trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if
you’re selling weight loss products, and $50 will buy you a link from a small
web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably
better off buying that link than buying $50 of PPC advertising. This also can’t
hurt your own search engine ranking.
Make sure you have a simple written agreement about exactly what the link
will say (you want your keywords in it) and the duration of the link – 6
months, a year, forever, etc.
A similar technique involves finding all the sites that link to your
competitors, and offering them a cash incentive to add your link to
their site. You can find these sites by going to Google and typing in
“link:www.mytopezine.com.
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